Marketing

Unit Code: MBO5001

Duration: 6 weeks

Contact Hours: 20-24 hours of study per week

Credit Points: 6

Description:

In light of an increasingly digital and dynamic business environment the practice of digital marketing is explored and provides participants with an opportunity to deepen their learning and build a portfolio of successful marketing projects. Specifically, participants will employ their understanding of digital strategies, data use, design thinking and agile methods to arrive at a set of findings about the current and future state of marketing as practiced in a specified industrial sector.